25+ Affiliate marketing statistics you need to know in 2024

With the increased competition in digital marketing, different marketing methods have emerged and gained popularity. Companies are adopting new marketing strategies to attract consumers. Affiliate marketing is one of the most popular and widely used marketing strategies in recent years. Both companies and marketers prefer affiliate marketing because of its significant advantages.

One of the main reasons businesses prefer affiliate marketing is because of its low cost. In this article, we have compiled 25+ affiliate marketing statistics to help you learn the subject in detail. By reading our article, you will learn the affiliate marketing definition and how you can benefit from it. Without wasting any more time, let's move on to the article we have prepared for you:

What is affiliate marketing?

Affiliate marketing is a marketing strategy in which companies or individuals pay a commission to an affiliate in exchange for marketing their products. The affiliate marketing model is performance-based, meaning that companies pay marketers per click or view. It is carried out through channels such as social media platforms, blogs, and websites.

Why to use affiliate marketing

Affiliate marketing allows companies to reach their target audience with the help of affiliates. It is performed through channels such as social media platforms. To get the most out of this marketing strategy, it is important to identify your target audience and then choose the right channel to reach them. The main benefits of an affiliate marketing strategy for your company can be listed as follows:

Benefits of affiliate marketing

25+ Essential affiliate marketing statistics

Affiliate marketing strategy offers marketers the opportunity to earn passive income and gain experience with flexible working hours. Thanks to our affiliate marketing and content marketing statistics, you will be able to save money on your marketing budget and increase your conversion rates. Now, let's move on to our helpful statistics:

1. The average monthly visitors to affiliate marketers' websites is 56,673.

The data published by Authority Hacker reveals the usefulness of affiliate marketing. It shows how effective it is in increasing traffic. Affiliate marketers' websites receive an average of 56,673 monthly visitors. In addition, each additional year of experience results in an average traffic rise of 53.49% for marketers.

These valuable statistics underscore the potential of associate marketing in reaching your target audience with your products and services. Affiliate marketing allows you to reach large audiences without spending significant portions of your marketing budget. By paying marketers per click, you ensure they earn for every customer they bring in. In this way, you create a mutually beneficial relationship.

2. The global affiliate marketing industry is estimated to reach $27.78 billion by 2027.

Persuasion Nation has released statistics that show where the affiliate marketing industry will be in the next three years. According to Persuasion Nation, the global affiliate marketing industry is predicted to reach 27.78 billion dollars by 2027, growing at a compound annual rate (CAGR) of 9.89%.

Affiliate marketing sector is predicted to grow rapidly. It is because it allows companies to use their marketing budgets more efficiently. It also provides flexible working hours for marketers, allowing them to earn significant incomes and gain experience.

3. 8 out of 10 marketers use affiliate marketing to increase customer loyalty.

Respondents to Zippia's survey tells that affiliate marketing is an important customer retention tool. 79% of marketers utilize associate marketing to attract customers who have already purchased from the brands they work with. Marketing activities created for existing customers increase their trust in your brand and strengthen their relationship with the brand.

Promoting your products with the help of content creators to customers who have shopped with your brand before plays a significant role in building customer loyalty. This way, you can reach a large global audience. You can also increase your brand awareness by reaching customers who have purchased from your brand before.

4. The use of affiliate marketing is growing at a greater rate every year.

Influencer Marketing Hub's report reveals that affiliate marketing is becoming widespread. In 2021, 10,000 organizations offered or specialized in Affiliate Marketing services, representing a 26% increase from the previous year. The many benefits of this strategy for both companies and marketers have led to its increased use.

Affiliate marketing is a marketing tool that provides payment for performance. Companies pay marketers for the clicks and views from their ads. This allows companies to save money on their budgets. You should utilize an affiliate marketing strategy to use your marketing budget effectively.

5. The use of affiliate marketing will increase in the coming years.

According to WPBeginner’s poll, the widespread use of affiliate marketing is expected to increase in the coming years. Researchers estimate that affiliate marketing will expand at a 7.7% yearly rate between 2024 and 2030. Thanks to the financial advantages it provides to companies, the use of this marketing method is likely to increase.

To benefit from this marketing strategy, you need to identify your target audience and find the affiliate channel that will appeal to that audience. In this way, you can offer your products and services to a broad audience and get ahead of your competitors in the sector.

6. The most successful companies worldwide use affiliate marketing.

According to Demandsage's research, affiliate marketing accounts for five to thirty percent of the online revenue of some of the world's most successful companies. This useful statistic shows that you should start affiliate marketing to promote your products and services.

Companies collaborating with the right marketing partners can directly reach their target audience and increase sales. In addition to increased sales, their brand awareness will also increase, and they will be able to ensure customer satisfaction. You should use associate marketing to grow your company and make it more successful.

7. The value of the affiliate marketing market worldwide is estimated to be over 17 billion dollars.

Authority Hacker's statistics show you how much the affiliate marketing industry has grown nowadays. Their data tells that the global affiliate marketing industry is valued at over 17 billion dollars as of 2024. It has become increasingly prominent among other marketing strategies and is widely preferred by companies, leading to the sector's growth.

Partner marketing sector is growing because it is an effective marketing tool despite their low cost. Companies only pay associate marketers when they get a return on their marketing efforts. Therefore, they don't have to pay large upfront fees like traditional marketing methods. This has increased the popularity of affiliate marketing.

8. Social media platforms and blogs are the most widely used affiliate marketing channels.

Statista’s survey shows that aside from social media, blogs were the most popular platform for affiliate marketing in 2021, with about 28% using them. Review and coupon sites emerged in second and third place, respectively, with 18.7 and 4.8% of brands using them for affiliate marketing.

This statistic from Statista gives you some guidance on which platforms you can use when utilizing affiliate marketing strategies. Companies can use social media platforms and blog posts to promote their products to a broad audience. Influencer marketing is also one of the most effective affiliate marketing channels, as influencers play a role in influencing their followers' shopping decisions.

9. More than half of marketers believe that affiliate marketing is effective in acquiring new customers.

Zippia's survey of affiliate marketers will help you trust this marketing strategy to acquire new customers. 63% of affiliate marketers strongly agree that affiliate marketing is effective for acquiring new consumers. Additionally, only 2% of those surveyed strongly disagreed that affiliate marketing is effective for attracting new clients.

Applying the affiliate marketing model allows you to promote your products through the right channels. You can also bring them directly to their buyers. Partnering with influencers or marketers with the audience you want to offer your products to will increase your sales and conversion rates.

10. Business owners' interest in affiliate marketing increased by more than 264% between 2020 and 2022.

Influencer Marketing Hub survey respondents stated that owner interest in affiliate marketing increased by more than 264% between 2020 and 2022. The fact that the use of partner marketing has more than doubled between these two years shows that it is shaping the digital marketing industry.

The usefulness of this marketing method, which increases companies' sales, has been proven worldwide. It also provides marketers with earnings based on their audience and performance. The widespread use of channels such as social media platforms for marketing activities have also popularized this marketing strategy.

11. Nearly all affiliate programs use the cost-per-action payment method.

99% of affiliate programs employ the cost-per-action, or CPA, payment model. In this method, affiliates are paid a commission every time a customer purchases a product using one of the affiliate links. This data from WPBeginner shows you why the affiliate marketing model is so profitable for companies.

Using the click-per-action payment method allows companies to get the most out of their marketing efforts without spending large amounts of money. Thus, companies can use their marketing budgets more effectively and save money. If you want to reach a wide audience at a low cost, you should adopt the affiliate marketing strategy.

12. Affiliate marketing accounts for 15% of the digital media industry's overall revenue.

Affiliate marketing is a frequently preferred marketing method for companies in the digital media sector. Enterprise Apps Today's statistics also confirm this. According to their survey, it accounts for 15% of the digital media industry's overall revenue. The revenue-sharing model and pay-per-click payments have popularized affiliate marketing in the digital media industry.

With affiliate marketing, you can get positive consumer feedback without spending large amounts on your marketing activities. For this, you only need to choose the right marketing partner who can reach your target audience. Services such as product reviews that you will receive from your marketing partners will make your brand stand out.

13. 65% of companies use partner marketing to generate 20% of their revenue.

The statistics published by Demandsage show that affiliate marketing is an important source of income for the majority of companies. Their data shows that about 65% of businesses report using affiliate marketing to generate up to 20% of their annual revenue.

Companies that partner with influencers and bloggers who are followed by large audiences can easily promote their products. This allows them to reach large audiences and increase their sales without spending much money. Therefore, affiliate marketing stands out as a profitable marketing channel.

💡If you are curious about influencer marketing statistics, check out our article for further information!

14. Market research is key to the success of affiliate marketing.

It is important to conduct market research correctly in order to implement affiliate marketing accurately and efficiently. According to Authority Hacker, marketers who base their product decisions on market research earn 47.16% more than those who rely on commissions or personal experience.

Market research enables marketers to understand consumers' wants and needs and address the audience more accurately. Therefore, marketers should pay attention to market research to appeal to the right target audience. They should also encourage them to buy from the companies they work with.

15. Affiliate marketing is heavily used for raising brand awareness.

Marketers' responses to Zippia's survey shows that affiliate marketing should be used by companies that want to stand out from the competition. Data shows that 83% of marketers use affiliate marketing to increase brand awareness. Furthermore, 79% use it to maximize conversions, purchases, and customer engagement.

The fact that 83% of marketers use affiliate marketing to increase brand awareness shows that it is effective for increasing sales and promoting brands to target audiences. Choosing the right affiliate marketing partners to use this strategy will connect you with your target audience and increase your brand's engagement rates.

16. Every 1 in 4 marketers emphasize the innovative aspect of affiliate marketing.

Affiliate marketing is a dynamic, versatile, and evolving marketing channel. The statistics published by Statista make this clear. 28% of Statista survey participants said that the constant entry of new, innovative marketing partners into the channel is a distinctive strength of associate marketing.

To stand out in digital marketing, being innovative and offering original content to target customers is important. Using the affiliate marketing strategy gives you freedom in your marketing activities and allows you to unleash your creativity. In this way, you can reach your target audience in a unique way and increase your conversion rates.

17. 8 out of 10 companies in the US have affiliate marketing programs.

Enterprise Apps Today shared a statistic showing that brands in the United States believe affiliate marketing is an effective marketing method. Their survey shows that 81% of brands in the United States have affiliate marketing programs. One of the main reasons why this marketing strategy is preferred is that it offers a performance-based payment method.

Companies often prefer associate marketing because it allows them to follow different strategies according to their needs. This flexibility allows associate marketing to outperform traditional marketing methods. If you want to use your budget more efficiently, you should use the associate marketing method.

18. Affiliate marketing accounts for a significant portion of digital marketing revenue in the US and Canada.

Affiliate income marketing generates 16% of eCommerce sales in Canada and the United States. According to Trust Pulse's statistics, the widespread use of affiliate marketing in the two leading countries in digital marketing should convince you to use this concept.

Affiliate marketing allows you to reach large audiences at low costs and earn big profits. It can be done through advertising links added to content or links shared on social media platforms. Since marketers are paid per click in this model, it is important that they choose the right products to market to their audience.

19. Amazon Associates holds nearly half of the affiliate market share.

Partnering with reliable marketing providers will be advantageous for your company when using the affiliate marketing strategy. Amazon Associates holds 47.3% of the affiliate market share, with 97.686 businesses using their services. According to Datanyze's statistics, almost half of the companies prefer Amazon Associates, one of the best affiliate marketing programs, which shows their preference for reliability.

Choosing well-known affiliate marketing companies such as eBay partner network and Amazon Associates as marketing partners will positively affect your brand image. It also lets you get the traffic you target for your brand and ensures that your products meet the right audience. Therefore, choosing the leading marketing agencies will save you money in the long run.

20. Affiliate marketing campaigns can boost sales by 30%.

Web Tribunal's statistics show how profitable an affiliate marketing strategy can be for organizations if it is planned correctly and implemented through the right channels. According to their research, properly implemented affiliate marketing campaigns can increase sales by as much as 30%.

Affiliate marketing can be a profitable marketing method for you. However, to maximize the efficiency of this marketing strategy, you must first determine your target audience correctly. After determining your target audience, identify their wants and needs. In this way, you can ensure that potential customers prefer your brand.

21. Marketing links that take too long to open will cause you to lose customers.

Consumers expect fast and continious service from companies and marketers' websites. Enterprise Apps Today found that if the affiliate link takes over three seconds to load, the publishers and the brand will lose about 53% of the traffic. Therefore, companies and affiliates must have the infrastructure to get consumers to the intended address instantly.

Choosing the right affiliate for your marketing efforts ensures fast service to your customers. In this way, you can increase your conversion rates. The smooth and fast operation of the links offered by your affiliate will increase customer satisfaction.

22. The conversion rate from affiliate marketing is correlated to the marketers' experience.

Affiliate WP's research shows that there is a significant correlation between conversion rates and the experience of marketers. The average conversion rate for associate marketing campaigns is between 0.5% and 1%. Yet research shows that the conversion rate rises as affiliate marketers gain more experience.

Marketing practices by experienced marketers are more successful in driving consumers to buy products. Increasing conversion rates and converting clicks into sales is only possible by choosing the right marketing channel and partner. For this reason, you should make sure that you make the right choices before you start your marketing activities.

23. SaaS platforms are frequently used for affiliate marketing practices.

SaaS platforms make it easier for companies and marketers to use affiliate marketing strategies. For this reason, their use has increased, and they are preferred in companies' marketing activities. Influencer Marketing Hub found that 73% of marketers would rather use SaaS platforms for partner marketing than affiliate networks.

SaaS platforms offer the opportunity to track and analyze the results of marketing activities effectively. They also increase security and provide transparency thanks to the cloud software used. Therefore, implementing your associate marketing strategies on SaaS platforms will benefit your organization.

24. Companies and agencies are increasing their budgets for affiliate marketing programs.

The use of affiliate marketing is increasing, and the market is becoming extremely competitive. Martech Record's data shows that 60% of brands and 43% of agencies reported increasing their associate marketing spending in 2023. The fact that the sector is open to innovations and addresses different needs has increased its use.

In affiliate marketing, marketers receive a commission per customer they bring to the companies they work with. Companies that reach large masses by paying affiliate commissions save on their budgets. For this reason, this marketing method is more favorable than traditional marketing methods.

25. For almost half of affiliate marketers, the most challenging aspect is getting traffic.

If you're curious about the most challenging aspects of associate marketing for marketers, you should check out these statistics published by Authority Hacker. Their data shows that the most challenging element for 45.3% of affiliate marketers is driving traffic. This is followed by converting traffic to sales, which 19.5% of respondents stated.

Partner marketing helps companies deliver their products to large audiences. However, it is not easy to attract these audiences to websites and make sales. You must conduct your marketing activities through the proper channels to increase conversion rates. You can increase your brand awareness and sales by choosing the right digital marketers for the associate marketing strategy.

Key points to take away

Affiliate marketing is preferred as it is budget-friendly and allows you to reach a wide audience. In this article, we have compiled 25+ affiliate marketing statistics that will help you increase your sales. Thanks to our statistics, you have learned how to use the affiliate marketing strategy. You also learned which factors you should pay attention to in order to get efficiency.

Thanks to our article, you learned how to utilize affiliate marketing and are ready to increase your company's sales!