100+ Pay-per-click statistics to improve your traffic

With the widespread use of the Internet and mobile devices worldwide, consumers do a significant portion of their shopping online. Therefore, online marketing is an essential tool for businesses to reach consumers and appeal to their target audience. PPC (pay-per-click) strategy is one of the most crucial online marketing strategies.

Using the PPC strategy correctly will provide advantages to businesses that appeal to customers through online marketing. PPC ads allow you to take action faster and attract more traffic to your website practically. In this article, we have prepared 100+ pay-per-click statistics for you to improve your online marketing strategies. Now, let's move on to our article:

What is pay-per-click?

Pay-per-click (PPC) is a marketing strategy where advertisers pay per click on ads. 

While it is widely used in search engines such as Google, the pay-per-click model can also be used on different social media platforms. PPC marketing strategy also has sub-headings such as cost-per-click (CPC), cost-per-action (CPA), and cost-per-mile (CPM). Thanks to PPC, you can reach large audiences and grow your company.

100+ Eye-opening pay-per-click statistics for better rates

With PPC marketing, you can accurately select and address your target audience. The 100+ pay-per-click ads statistics we have prepared for you will encourage you to use this strategy in your company. Thanks to our categorized pay-per-click marketing statistics, you will be able to master all the details of the subject. Here are some eye-opening PPC statistics:

General pay-per-click statistics

Thanks to the general PPC statistics and marketing statistics, you will learn the most important points of the topic before moving on to our categorized statistics. Learning the key points about PPC will show you that you should consider PPC when deciding on your marketing strategies. Here are general pay-per-click statistics:

1. With 243.89 billion dollars, the United States leads the world in digital advertising ad spending, followed by China with 155.67 billion dollars (Statista).

2. The pay-per-click (PPC) software market is projected to grow to a value of 24.5 billion US dollars by 2025 (Gitnux).

3. 75% of Clutch survey participants claim that paid search ads make it easier to find the information they are looking for on a website or search engine (Clutch).

4. For small to medium-sized companies, the typical monthly cost of a PPC campaign is between 9000 and 10,000 US dollars (Web FX).

5. According to 30% of the Databox survey respondents, PPC is more effective in generating sales than SEO, whereas 70% of respondents believe that SEO outperforms PPC (Databox).

6. About 39% of all eCommerce traffic worldwide originates from search, of which 35% are organic and only 4% are generated by sponsored search advertisements (Outreach Monks).

7. PPC advertising received 104.8 billion US dollars in global company investments in 2019 (Rank Tracker).

8. Digital ad campaigns that target specific locations are 20 times more successful than traditional banner advertising that is not location-based (Lyfe Marketing).

9. According to 79% of marketers, PPC is very beneficial for their company (Aov Up).

10. Compared to organic results, which are more successful, only 35% of organic clicks contain keywords connected to purchases (Crypto Visibility).

11. Ads on the first page of Google search results have an average click-through rate (CTR) of 3.16% (Startup Bonsai).

12. In 2024, the average ad spending per internet user is expected to reach 55.4 dollars in the search advertising market (Statista).

13. PPC advertising costs $100 to $10,000 a month for 45% of businesses (Web FX).

14. A customized PPC landing page will result in a 5% increase in effectiveness (Rank Tracker).

15. 47% of all purchases completed worldwide are made online (Think with Google).

16. The amount spent on digital advertising in 2024 increased by 10.9% after reaching 601.8 billion dollars in 2023 (Oberlo).

17. The top three Google search ads receive 95% of clicks on desktop devices (Gitnux).

18. Brazil comes at the bottom of the ranking in terms of ad spending in the digital ad market with 8.37 billion dollars (Statista).

19. When making purchases, 65% of people click on ads (Creative Marketing Group).

Source: Aov Up

Social media PPC statistics

Because of its high number of users, social media is one of the most profitable ways to reach consumers. PPC strategy strengthens your marketing activities on social media platforms and increases your conversion rates. If you want to better understand the relationship between social media and PPC, check out our social media PPC statistics:

20. Global spending on social media advertising was estimated to be at 116 billion dollars in 2021. By 2028, this amount will have more than doubled, surpassing the record high of 262 billion (Statista).

21. The likelihood that a customer will purchase a good or service from your website is x2 for those who click on advertisements compared to organic results (Web FX).

22. The average conversion rate for Facebook advertising platforms is 9.21% across all industries (WordStream).

23. Google is the platform where users are four times more likely than any other search engine users to click on a paid search advertisement (Rank Tracker).

24. About 80% of companies that run PPC marketing campaigns focus on Google Ads (Lyfe Marketing).

25. Organic results only receive 35 percent of the hits that originated with the purchase of keywords, compared to 65 percent for Google AdWords results (WordLead).

26. Over 25% of users click on sponsored search ad features because they feature a name they are familiar with (Clutch).

27. Across all industries, the average cost per click on Google Ads is $2.69 for search and $0.63 for display (WordStream).

28. While Google Network ad revenues decreased by 4.5% annually, YouTube ad revenues increased by 7.8% (Oberlo).

29. The average cost per click (CPC) for Facebook advertisements is 1.86 dollars, while for Google advertisements, it is 2.69 dollars (Rank Tracker).

30. Google is used by 59% of shoppers surveyed to do research before making an in-store or online purchase (Think with Google).

31. Google receives 56% of its revenue from search ads (Oberlo).

32. Facebook marketing dominates the social media pay-per-click ad market by controlling 21.5% of the market (Rank Tracker).

Source: Web FX

💡 If you want to read more statistics, check out our WOM marketing statistics and learn more.

Pay-per-click advertising statistics

PPC marketing strategy is less costly and much more profitable than traditional marketing methods. By managing your advertising budget more effectively, you can reach large audiences without spending too much. Here are pay-per-click marketing statistics that will show you why you should utilize the PPC marketing strategy:

33. Customers who click on or interact with a PPC advertisement are 52% more likely to give the business a call (Rank Tracker).

34. Ad spending is anticipated to grow at an 8.01% annual growth rate (CAGR) between 2024 and 2028, reaching a projected volume of 417.4 billion dollars by 2028 (Statista).

35. PPC campaigns are one of the most widely used digital marketing strategies, with 65% of small-to-midsize businesses (SMBs) investing in them (Web FX).

36. When compared to SEO, PPC brings in twice as much traffic (TechJury).

37. Compared to organic traffic, PPC visitors have a 50% higher possibility of making a purchase (Outreach Monks).

38. PPC advertising costs between $10,001 and $50,000 a month for 24% of mid-sized firms (Web FX).

39. The pay-per-click strategy is used by 32% of businesses to sell products directly to customers (Quick Sprout).

40. Online visitors frequently ignore advertisements, with 92% of PPC campaigns going ignored (Rank Tracker).

41. Global search advertising spending is expected to reach 164.6 billion dollars in 2022. By the end of 2024, this amount is expected to increase to almost 190.5 billion dollars (Statista).

42. According to 40% of brands and organizations, their PPC spend is not as high as it should be (Social Media Today).

43. 46% of page clicks go to the top 3 paid advertising spots (PowerTraffic).

44. Law and legal services are among the most expensive CPCs, frequently costing more than 100 US dollars per click (Gitnux).

45. The highest cost-per-click (CPC) for loan keywords is 44.28 dollars, while the highest CPC for insurance keywords is 54.91 dollars (Wordstream).

46. PPC advertising costs between $100 and $5000 a month for 33% of small firms (Web FX).

47. 33% of the respondents said they click on a paid search ad when it directly addresses their search query (Outreach Monks).

48. While studying PPC can only take three weeks, learning basic SEO can take up to three months (Rank Tracker). 

49. The CAGR for digital display is expected to be 15.5%, while the CAGR for search is expected to be 12.2%. In the global market for digital advertising and marketing, search makes up 40.9% of the total (WordStream).

50. Roughly half of online consumers are unable to distinguish between paid and organic search results (Web FX).

Source: Rank Tracker

Mobile PPC statistics

Mobile devices are widely preferred for shopping and accessing products. For this reason, businesses that do not want to fall behind the competition should develop marketing strategies and mobile statistics specific to mobile devices. PPC marketing strategy can also be used to target consumers who prefer mobile shopping. Now, take a look at mobile PPC statistics:

51. According to Statista, global mobile ad spending is expected to reach approximately 399.6 billion dollars by the end of 2024 (Statista).

52. 20% of users make at least one weekly purchase on a mobile platform, and nearly two-thirds of users click on an advertisement (Aov Up).

53. Mobile users account for 52% of PPC ad clicks (Web FX).

54. 6-8% of mobile users are more inclined to click on a PPC advertisement with a phone number (Sectorlink).

55. Seven million marketers utilize PPC ads, and their budget has surpassed 10.1 billion dollars (Rank Tracker).

56. Currently, 15% of smartphone users in the US have ad blockers installed on their mobile devices (Aov Up).

57. By 2029, mobile is expected to account for 61% of all ad spending in the search advertising market (Statista).

58. Compared to more traditional forms of marketing, such as print or television, 72% of current marketers who oversee corporate budgets think that increasing ad spend is the way to achieve future success (WorldLead).

59. The highest cost-per-click for lawyer keywords is 42.51 dollars, while the top CPC for credit keywords is 36.06 dollars (WordStream).

60. Call tracking generates more than twice as many PPC landing page conversions (Business2community).

61. On the mobile platform, paid search impressions make up about 70% of the total (Aov Up).

62. By 2028, mobile devices will account for 251.1 billion dollars of the total ad spending in the search advertising market (Statista).

63. More than 51% of smartphone users have used their mobile devices to search for and discover new products or brands (Lyfe Marketing).

💡 If you are curious about SaaS business statistics, check out our article for more information.

Source: Web FX

PPC marketing statistics

With PPC marketing, you can instantly track the results of your ads and see which audiences are interacting with them. This allows you to make more accurate plans and inferences. Below are the PPC marketing statistics, where you can learn about the many benefits of using PPC marketing:

64. 84% of brands surveyed stated they experience positive outcomes, which suggests that most brands are satisfied with the PPC market (Rank Tracker).

65. Ad spending in the search advertising market is anticipated to total 306.7 billion dollars in 2024 (Statista).

66. When exposed to display ads, consumers are 155% more likely to search for terms related to a brand (Aov Up).

67. Pay-per-click (PPC) advertising has an average return on investment (ROI) of 2 dollars for every 1 dollar search ad spending by companies (Web FX).

68. The typical small- to medium-sized firm spends seven times as much on PPC as it does on SEO (Outreach Monks).

69. 86.5% of Databox survey respondents said they base their SEO efforts on PPC advertisements (Databox).

70. Search advertising leads the global digital ad business, with social media advertising coming in second with 153 billion dollars in revenue in 2021 (Rank Tracker).

71. Display ad campaigns held the highest percentage of ad spending in 2021, which is valued at 244 billion dollars (Statista).

72. There is a 46% increase in brand awareness with pay-per-click ads (Lyfe Marketing).

73. 79% of B2B SaaS companies use PPC advertising as an essential part of their lead generation strategies (Kalungi).

74. For every 1.60 dollars spent on AdWords, businesses get 3 dollars in revenue on average (PowerTraffic).

75. PPC keyword searches have the potential to earn Google up to 50 US dollars per click (WordStream).

76. Text paid search ads are the most likely to be clicked on by users (49%) compared to video and shopping/product listing ads (31% and 16%) (Clutch).

77. 43% of new businesses spend between $100 and $5,000 a month on PPC advertising (Web FX).

78. While SEO may only be visible on two or three search engines, PPC advertising has unlimited visibility (Ranktracker).

79. In 2021, 63% of companies have increased their marketing budgets (HubSpot).

80. Following a 9.5% yearly rise, 2023 became the first year that global digital ad spending exceeded 600 billion dollars (Oberlo).

81. 90% of internet users can see PPC ads on the Google Display Network (EarthWeb).

82. Over 45% of page hits are generated by ads appearing in search results (Web FX).

Source: WordStream

PPC statistics by brands

PPC advertising allows you to increase your brand awareness and get recognized by customers. It is preferred by many large companies and helps you reach potential customers across different channels. You will learn how to get the most out of PPC with Google ads statistics. Here are PPC statistics by brand:

83. According to WorldStream's data, Bing’s average cost per click (CPC) is 33% lower than that of Google Ads (WorldStream).

84. LinkedIn holds a 14.6% market share in pay-per-click (PPC) advertisements (Rank Tracker).

85. In the US, Amazon accounted for 12.9% of the paid search market in 2019 (MediaPost).

86. 95% of clicks on mobile paid advertising searches come from Google (Web FX).

87. The United Kingdom has the highest average monthly cost-per-click (CPC) in the data set in May 2023, at 1.22 US dollars for Google shopping ads search advertising. Albania has the highest average cost-per-click of any Central and Eastern European nation, at 65 U.S. cents (Statista).

88. Brand mentions are the main factor influencing people's decision to click on YouTube and Amazon search advertisements, with 33% (Clutch).

89. All industries combined have an average click-through rate (CTR) of 0.90% for Facebook ads (WorldStream).

90. Google has nearly four times the number of users who are likely to click on a sponsored search ad (63%) compared to any other search engine, including Amazon (15%), YouTube (9%), and Bing (6%) (Clutch).

91. In May 2023, online education had the highest average monthly pay-per-click among the industries, with an average of 9.95 dollars from Google display network advertising. The electronics industry had the lowest result at the same time, with a PPC of 68 cents (Statista).

92. When trying to make an online purchase, 64% of consumers will click on a Google advertisement (Lyfe Marketing).

93. Google gets 97% of its revenue from pay-per-click advertising on the internet (WordStream).

94. 36% of YouTube users prefer video ads, 50% of Amazon users prefer product listing and shopping ads, and 55% of Google users prefer text ads (Rank Tracker).

95. On Bing, the average cost per click for retail advertising is 1.24 US dollars, whereas on Google, it is less than 1 US dollar (WorldStream).

96. The United States had the highest average monthly cost-per-click (CPC) of any nation in May 2023 at 6.83 dollars for legal services industry search advertising through Google AdWords. It was worth 34 cents in France (Statista).

97. For Microsoft Ads, 24% of businesses spend between $0.11 and $0.50 per click (Web FX).

98. Google’s PPC ads attract 64.6% of all clicks (WordStream).

99. As of January 2020, 87.17% of single-word search queries were made on Google. During the same period, Yahoo generated 3.73% of single-word searches (Statista).

100. For Google Ads, 61% of businesses pay between $0.11 and $0.50 per click (Web FX).

Source: Clutch

How can you increase your PPC rates?

Using PPC in your company's advertising strategies allows you to do more efficient marketing with less budget. It enables you to increase your brand awareness and sales by accurately identifying and reaching your target audience. Using the PPC strategy correctly and efficiently can improve your PPC rates and get more customers. 

You should pay attention to the following points to increase PPC rates:

Tips to increase PPC rates

Final words

PPC advertising has many benefits for companies, such as increasing brand awareness and reducing marketing costs. By using PPC marketing, you can increase conversion rates and get ahead of your competitors. In this article, we have compiled 100+ pay-per-click statistics. You learned what PPC is and how to increase your PPC rates by reading our article.

You have learned all the essential points of pay-per-click strategy, and now you can offer your products and services to more people!